When it comes to creating a great website, colour is far more than just decoration. It’s psychology, strategy, and science rolled into one. The colours you choose can influence how users feel, what they click on, and even how they… Read More »The Science of Colour in Web Design: How to Choose the Perfect Palette
When companies get a website, the idea is for it to attract and retain customers for them. Organisations compete for every single online sale or enquiry, so a well-designed website isn’t just about looking good, it’s about converting users into… Read More »Too Many Clicks Spoil the Sale: Why Usability Matters More Than Fancy Web Design
First of all, let’s explain the jargon. UX is “User Experience” and UI is “User Interface”. Both are crucial to a well-designed website, but are significantly different. User expectations are higher than ever, so we, as web designers, need to… Read More »UI/UX Design Mistakes to Avoid On Your Website
Hello, everyone! I’m excited to dive into a topic today that lies at the very core of what we do here at Cerebral Agency. As a Director of Cerebral, a digital marketing and website design company, I’ve witnessed first-hand the… Read More »How Website Design Affects User Experience
If you’ve got a campaign running on social media, email or anywhere that you need to point people to a landing page, you want to convert as many visitors as possible into potential new customers. Here’s what your landing page… Read More »10 Rules For The Perfect Landing Page
I took time to write this article to help to educate people on the best way to choose a web designer. Below is a well thought-out process that you, as the client, should be going through to help find your… Read More »The 5 Stages of Selecting a Web Designer